our philosophy
The SWOT Team believes that any successful marketing initiative needs a solid strategic base. We get the facts up-front and develop the right plan of attack.
We don't just 'do jobs' for our clients. Rather, we engage with our clients and develop Marketing Missions. Missions that get results – quickly and efficiently.
We’re analytical and creative - always challenging the norm and developing clever solutions that meet our clients' marketing objectives.
That's SWOT. We do!
our values
Our values are the 'TIES that bind' - our team with the teams of our clients.
Tactical
We adopt a strategic approach in all that we do. It's what makes us different. We base our work on facts, not fluff, and what needs to be achieved.
Innovative
We love to be different and challenge the norm to look for innovative and efficient applications.
Engaging
Your mission is our mission. We engage with our clients to provide a committed focus whilst all the way providing valuable insights and feedback.
Supportive
We're always there. We support our clients with the right advice based on our extensive marketing knowledge and experience.our brand
The SWOT Team brand emerged from our strategic and tactical point of difference.
SWOT Analysis is a commonly used strategic marketing tool. The tactical approach undertaken by SWAT teams reflected the 'can-do' outcome-oriented approach we live by.
With our discipline and focus, it just made sense. That’s how we came about.
industries served
With our collective experience, the chances are that we have achieved results in your industry. Some of the industries we have served include:
- Agriculture and Fisheries
- Airlines And Travel
- Automotive
- Construction
- Energy
- Entertainment
- Government
- Housing
- Mining and Resources
- Retail
- Services
- Sports and Arts
And there are many more.
the swot process
Marketing is both scientific and artistic. Research and strategy are as important as creative execution. To get the best structure in our missions, The SWOT Team adopts a six-step process in all that we do, from a simple design task to a complex campaign – leaving you secure that we’re on track and focused.

WHO WE ARE
We’re a group of marketing professionals with a history of challenging the norm. We believe in the power of marketing strategy and shine with creative executions that break the mould and get results. We like partnering with like minded clients, not afraid of the truth or the challenges it brings.
We’ve developed and managed leading household brands both in Australia and around the world, both as senior marketing professionals and as consultants. Some of us have even lectured in marketing at University.
We’ve worked with massive marketing budgets, yet we’ve done some of our best work in more challenging economic times, and for smaller businesses.
Collectively we bring a high level of experience and a rich network of experts to provide the right marketing solution to meet your needs and budget.
join the team
We’re always on the lookout for the right experts to join our team. People with the skills and energy (and out of the box thinking) that can make a difference to our clients' missions. People that aren't afraid of tough challenges. People who high-five colleagues and clients when targets are met.
If you've got the special left brain-right brain quality that makes us unique, and skills in our service areas, drop us a line at people@swot-team.com.au

