Services

marketing strategy

Using market information and data, your ideas and ours, and a suite of strategy development tools, we develop strategies that are actionable and focused on achieving results - quickly and efficiently.

Our main marketing strategy services include:

MARKET RESEARCH
MARKET ANALYSIS
MARKET AND SALES FORECASTING
STRATEGY DEVELOPMENT AND EVALUATION
MARKETING PLANNING
EXPORT MARKETING PLANNING
BRAND PLANNING
PRODUCT DEVELOPMENT

marketing systems

Marketing involves structure. By developing and adopting the right marketing processes and systems, the potential for marketing success is greatly enhanced.

Our up-front focus is on developing the right processes to enable the right structures to develop marketing efficiency.

Our marketing systems facilitate marketing planning and measurement. Our sales forecasting systems assist in identifying and quantifying marketing opportunities. We also develop systems to enable the tracking of brand engagement throughout the customer experience. Our GIS Mapping experts can also clearly show customer location and behaviour patterns well beyond a spreadsheet.

Our main marketing systems services include:

MARKETING PROCESS DEVELOPMENT
SALES FORECASTING SYSTEMS
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
DEMOGRAPHIC AND BEHAVIOURAL MAPPING

branding

We adopt a strategic approach to branding, focusing on identifying and exploring what is important in the minds and hearts of customers.

Our brand development process goes well beyond designing a colourful logo. We identify the tangible and emotive attributes of your brand and incorporate these into logos, tag lines and other brand elements that deliver your brand message clearly and succinctly.

The continuity of a consistent brand message is vital in achieving marketing results. We assist our clients with style guides that clearly show the right way in which your brand is to be represented.

Our brand planning service assists in the development of brands facing strong growth, diversification and even amalgamation.

Our main branding services include:

BRAND DEVELOPMENT
LOGO DEVELOPMENT
BRAND STYLE GUIDES
BRAND PLANNING

marketing communications

As an end-to-end agency, The SWOT Team can manage all of your marketing communication needs to provide a targeted and cost effective advertising solution.

ADVERTISING STRATEGY & CONCEPTS
The SWOT Team believe that the key ingredients of successful marketing communications are science, psychology and art. The science comes from the strategy framework we develop. The psychology from matching the right media and message options with the behavioural patterns of customers. Finally, we integrate all this with a super dose of creativity to develop brand and product messages that elicit the right action in the hearts and minds of customers.

ADVERTISING PRODUCTION
The SWOT Team can take care of all your advertising production requirements. With an extensive supplier network, there is very little we can't do.

Some examples of the advertising and communications services we provide include:

MEDIA PLANNING AND BUYING
TV ADVERTISING
RADIO ADVERTISING
ONLINE ADVERTISING
PRINT ADVERTISING
OUTDOOR ADVERTISING
POINT-OF-SALE
MARKETING COLLATERAL
BROCHURES
CATALOGUES
PACKAGING
DIRECT MAIL
CROSS-CULTURAL COMMUNICATIONS
CORPORATE VIDEOS
GRAPHIC DESIGN

digital marketing

Digital marketing provides the opportunity to be in front of your customers, allowing them to find, and engage with, your brand.

It goes well beyond websites. Competition is now global. Customers are mobile. Social conversations are influencing consumer decisions. Products can be experienced in a virtual sense, anywhere in the world, without existing in a physical form.

Examples of the digital marketing options we provide include:

WEBSITES
SEARCH ENGINE OPTIMISATION
MOBILE MARKETING
APP DEVELOPMENT
SOCIAL MEDIA MARKETING
MULTIMEDIA
DIGITAL CGI RENDERING AND VISUALISATIONS
ONLINE ADVERTISING
E-MAIL MARKETING/ELECTRONIC DIRECT MAIL

public relations

Our public relations services are geared to build, protect and enhance your brand’s reputation with stakeholders. Whether its good news or bad, planned and timely executed PR tactics can make a difference in achieving your marketing objectives.

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Examples of the public relations services we provide include:

TECHNICAL AND CREATIVE WRITING
MEDIA RELEASES
MEDIA MANAGEMENT
GOVERNMENT RELATIONS
CRISIS & ISSUES MANAGEMENT
STAKEHOLDER ENGAGEMENT
SPONSORSHIP MANAGEMENT
COMMUNITY RESPONSIBILITY
COMMUNITY ENGAGEMENT

Our PR experts are also available to deliver training courses in Media Relations and Communications Planning.

hire-a-marketer

An economic alternative to marketing recruitment, The Hire-a-Marketer service evolved from the growing need of clients to maintain marketing momentum amid challenging economic times, and the growing trend for marketing professionals to work in contract roles.

Whether for a specific project, or to manage a complete marketing function, Hire-a-Marketer enables you to utilise the services of a fully experienced marketing manager (or SWOT Agent) on an hourly, daily, weekly or monthly term. SWOT Agents can be deployed on a part-time or full-time basis.

Our SWOT Agents can work at your premises or ours. Being removed from distractions that can reduce employee productivity (by as much as 40 percent), the SWOT Agent remains focused on delivering results. You’d be surprised at how much your marketing productivity will increase.

outsourcing

Sometimes things get in the way of objectives. Time. A lack of resources. A dwindling budget.

Let the SWOT Team open the gateway to a team of marketing, design, digital and technology experts to help you achieve your objectives sooner and economically.

merchandise

Marketers have all the cool stuff. At The SWOT Team we treat marketing merchandise as a brand investment, not just a gimmick. That’s why we’ve adopted the principle of TOD-TOM (top-of-desk-top-of-mind) in developing merchandise options.

Through TOD-TOM, your branded marketing merchandise will do the job it’s supposed to – engaging customers with your brand, not ending up as a Christmas stocking filler.

While the range of products is almost endless, we still maintain an innovative approach to merchandise, giving your brand the edge it deserves. With our network of suppliers, we are able to source orders directly, at a cost that’s truly affordable. Our local suppliers can also supply smaller and more urgent orders.